How Peak Found John Deere a Quality Sales & Ops Manager
to Run 3 Busy Branches
SITUATION: When a tenured sales manager left John Deere’s Ontario operations, three of their critical branches lost their manager. Given the diversity of needs for heavy equipment in the area — agricultural, snow removal, construction and services — these branches do not have a slow period; they’re busy year-round.
SOLUTION: With the national corporate headquarters located in Quebec, Deere was left to manage this important part of their Canadian business remotely. The company approached Peak Sales for help in locating and hiring a gifted sales and operational leader.
RESULTS: With its diversified industrial base, Ottawa promised fertile ground for the search. Finding someone with these dual — and somewhat opposite skill sets — promised to be more difficult.
Leads Digital Marketing Content Creation initiatives; a mix of target customer insights that drive compelling brand positioning, engaging content, and persuasive digital ads & calls-to-action to activate a positive customer journey & experience. Manages strategy, creativity and technology while working with creatives which all supports the Digital Campaign Team who generate & convert customer leads using SEO, SEM, Display, Mobile, Social Media and Email digital marketing campaigns.
About the author:
Digital Creative with a background in Journalism Print, Image Consulting, Film & TV Broadcasting. Extensive experience in video production, design, branding, written content, social media, team management, e-commerce (Co-Founder WWW.MOJOE.COFFEE) and a portfolio of innovative deliverables which gain the right attention and traction. Her pulse on the industry helps clients achieve a current and professional appearance that reflects their personal brand. Leads Digital Marketing Content Creation initiatives; a mix of target customer insights that drive compelling brand positioning, engaging content, and persuasive digital ads & calls-to-action to activate a positive customer journey & experience. Manages strategy, creativity and technology while working with creatives which all supports the Digital Campaign Team who generate & convert customer leads using SEO, SEM, Display, Mobile, Social Media and Email digital marketing campaigns.